the Drive behind Corporate Growth
However, since 2000, following the vigorous development of the semiconductor industry and the increasingly widespread application of ICs in the consummer electronics industry, as well as with the trend of’professional division of labor and vertical integration’, the management team of the Company reconsidered the market positioning of the Company. Adjustments were thus made to the business strategy in order to strive for transformation as well as differentiation from large distributors. Not only is EST continuing to specialize in the field of professional power application IC design distribution, but it is also constantly developing firmware in high-end microprocessor technology to create higher added value for products, enhancing our own core technologies, expanding our abilities in R&D firmware design, developing platforms for high-end microprocessor solution as well as RF wireless communication modules, and providing comprehensive integration services to domestic and foreign manufacturers of variours computer peripheral products and consumer electronic product manufacturers. Since then, EST has taken on both IC application design and IC sales businesses, becoming a “value-added semiconductor distributor” and achieving another new milestone.